The Welcome to ATL Experience, which is made possible by Showcase Atlanta and presented by DoorDash, announced its official open call for businesses looking to vend during the FIFA World Cup 2026.

The Experience will activate three downtown sites—locations in and around Steele Bridge at Centennial Yards, The CTR (the former CNN Center) and South Downtown—chosen for foot traffic, visibility and proximity to match-day energy. Interested vendors choose between two turn-key formats.