May 2025

EXCLUSIVE | Wall Street Journal: Live Nation Buys Into $5 Billion Master Plan to Revive Atlanta’s Downtown

Live Nation will operate the Centennial Yards music venue

Concert promoter has committed to lease a 5,300-seat entertainment venue at Centennial Yards

Live-music industry giant Live Nation Entertainment has agreed to join a planned stadium district in downtown Atlanta, the latest bet that the demand for live events is enough to power an entire real-estate sector.

Live Nation committed to lease a 5,300-seat entertainment venue at Centennial Yards, the more than $5 billion mixed-use megaproject under construction next to the Atlanta Hawks’ basketball arena and Mercedes-Benz Stadium, where the city’s professional football and soccer teams play. 

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Live Nation will operate the Centennial Yards music venue